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Pip, a small mint-green dragon, discovers a glowing egg in a moonlit toy forest.

A LITTLE WONDER BEFORE GOODNIGHT

Little voices.
Big adventures.

Dream up bedtime stories together.
Step inside a little 3D world.

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ONE PHOTO. A LITTLE MAGIC.

Their toy.
A whole little world.

A familiar face, ready for an adventure.

See how it happens
Illustrative photo of a soft green dinosaur puppet wearing a yellow woolly hat on a playroom table. the cuddle buddy
Luma’s 3D Moss wears the same yellow hat in a miniature forest, beside a glowing lantern, trees, mushrooms and stepping stones. the story hero
Illustrative toy photo · World rendered in Luma

THE BEST PART IS WHAT HAPPENS NEXT

“What if my dinosaur
came along, too?”

That little idea at bedtime can become the beginning of a new adventure. With Luma, your family helps shape the story.

01

Settle into a story.

Open a book. Read aloud together, or listen to a storyteller while the words light up.

02

Say the next idea.

Hold the microphone and tell us what should happen. Everyone can add a little something.

03

Make the next chapter.

Your ideas inspire new pages and new scenes, with familiar friends along for the adventure.

MEET YOUR FIRST LITTLE WORLD

The Moonlight Egg

A small dragon. A mysterious glow.
A forest with a story to tell.

PAGE 1

A short sample from Luma’s opening book.

Actual Luma 3D scene: Pip beside a glowing egg among softly rounded trees.
Inside the app
PHOTO → 3D CHARACTER

From the toybox.
Into the story.

It starts right in the Luma app. Follow a favourite toy from a photo to a new little story friend.

Try the phone demo
Luma’s Characters screen, with the From photo button above the character collection.
In Characters, tap “From photo”.Demo toy · sample models and story rendered with Luma’s 3D engine.
Creation time varies; this demo skips the wait.

Then open your new friend in Characters to start a story together. A little hat, too? Accessories are saved separately, ready to share.

AUGMENTED REALITY

A little world.
Right on your table.

Place a story world or a character in your room. Walk around it, get closer, and discover the details together.

Switch on AR reading mode to keep the story text and Next page button with you as you read.

AR on supported iPhone & iPad devices
AR concept illustration: Pip’s miniature forest world and glowing egg placed on a wooden table in a family living room.
AR concept illustration
LUMA ON APPLE TV

The whole family.
The big screen.

Settle onto the sofa and open Luma on Apple TV. Read the chapter together or play its narration, with the little 3D world beside the words.

Use the remote to turn pages and explore. Record tomorrow’s idea on iPhone or iPad.

Apple TV app · coming soon
Inside Luma on Apple TV · actual app capture
TV and connected Apple TV box illustrated.
MADE FOR IPHONE DUO

Unfold a little
wonder.

More room for the story. More room for imagination. Luma gives the words and their little 3D world a place of their own on iPhone Duo.

  • Settle into tabletop.The world above. The story below. A little stage for reading together.
  • Keep the story close.Spacious words and page controls stay together while the scene has room to shine.
  • Make it your way round.Swap the world and the words with a tap.
Luma for iPhone Duo · coming soon
Inside Luma on iPhone Duo
Portrait · app capture in a folded device mockup
STORY CIRCLES

Little friends.
One big adventure.

Invite a friend’s family. Dream up an idea each. Discover your next chapter together.

Private, parent-invited circles · In development
How circles work

Parents invite up to eight children into a shared book. Each family reads in its own time, and each child adds one response with a parent’s help. Parents choose the nightly deadline; missing responses automatically skip that round. No ideas that night? The current chapter stays open. New chapters are created after the deadline when the story service is available. In development for iPhone and iPad.

Liam’s idea
“A little lantern!”
Maya’s idea
“In the clouds!”
YOUR NEXT CHAPTER

The lantern
above the clouds

A little example of dreaming together.
YOUR VOICE · READ, PRACTISE, KEEP

Their favourite
storyteller is you.

Make room for your own voice. Luma’s silent reading guide offers gentle pacing, little pauses, and suggestions for tone and emphasis while you read aloud.

Rehearse a page before bedtime, try a softer character voice, or linger on a wonderful word. Pause whenever you like. The next page waits for you.

Keep a reading they can hear again. Tap Record to save your voice, page by page, so your child can replay the story with the voice they know by heart.

On iPhone & iPad · recordings stay on that device and replay offline
YOUR VOICE · NO NARRATOR
Between the sleepy trees,
something glimmered.
Give “glimmered” a little weight.
Then let that little moment settle.
  • Find your rhythm
  • Play with character voices
  • Save a reading to hear again
Example of the silent reading guide. Recording starts only when you choose Record.
READ & RECOGNIZE WORDS

Follow every
little word.

As the storyteller reads, the current word lights up. Children can connect the word they hear with the word they see.

THE MOONLIGHT EGG

It was a little egg, warm as a lantern and bright as the moon.

Watch the highlight follow each word · sound-free example
SHAPE THE NEXT CHAPTER

“And then
my dinosaur…”

Hold to tell an idea. Let go to save it.
Take turns dreaming up tomorrow’s adventure.

EVERY LITTLE IDEA COUNTS
Luma’s circular recording button, with a checkmark when the idea is saved.
ONE POSSIBLE ADVENTURE
“…finds a cloud
to sleep on.”
One little idea, saved.
Your idea · Part 1Listen back. Add a little more.
0:03
Real app recording · sound-free demo
A LITTLE WORD COLLECTION

New words.
Little victories.

Hold a word in the story. Hear it, look it up, and save it to My words.

Come back to practise together. When it clicks, tap “I know this word.”

On iPhone & iPad · Each reader’s words stay on that device.
DISCOVER A WORD

forest

A large place where many trees grow.

“When the forest tucked itself in, Pip was still awake.”The Moonlight Egg
MY WORDS Every discovery starts with one word.
Try saving a word · Interactive example

A PLACE FOR EVERY BEDTIME

A small screen.
A shared sofa.
The same little world.

iPhone

A story in your pocket. A voice idea whenever inspiration arrives.

App Store · coming soon

iPad

A bigger book to read and explore, side by side.

App Store · coming soon

Apple TV

The family story on the big screen, with a remote in hand.

App Store · coming soon

iPhone Duo

A little stage for story time, with room for the world and the words.

Explore the Duo experience

FOR THE GROWN-UPS

A few things
you might wonder.

We’re building a calm place for families to read and create together.

Can we download Luma now?

Luma is still in development and isn’t publicly available on the App Store yet. App Store links will be available here when it launches.

Does it replace reading together?

Luma is designed for shared story time. Choose Your voice for a silent guide to pacing, pauses, tone and emphasis. Parents can practise a page, record their reading, and let their child replay the saved pages on the same device. Or listen to a storyteller with each spoken word highlighted.

Are our stories public?

Books are private to your family unless a parent starts a story circle and invites another household. Joined families can read that book and see the circle’s nicknames and submitted feedback. Other books, original photos and private parent readings are not shared. There is no public community library.

What if a child misses the circle deadline?

They automatically skip that night’s round. All feedback received before the deadline goes into the next chapter. Each child gets a fresh turn with the new chapter; late drafts are not silently added to a different chapter. If nobody submits an idea, Luma keeps the current chapter open for another night. The hosting family’s allowance covers shared chapter creation.

How are stories and characters made?

AI helps turn family ideas into stories and bounded 3D scenes. Toy photos create stylized characters rather than exact scans. Results can vary; parents should review new content together.

Where do recordings and photos go?

Saved parent readings stay on the recording device. Ideas submitted to create stories, including circle feedback, go to the story service; story ideas and selected toy photos may be processed by OpenAI. Voice ideas are transcribed by the creation service. AR camera frames stay on your device.

Will there be a family subscription?

We’re planning one family membership across your devices, with an allowance for new chapters and photo characters. Pricing and launch availability are still being tested. Saved stories remain readable when a subscription ends.

THE NEXT CHAPTER STARTS WITH YOU

“And then what happened?”

We can’t wait to hear.