We’re bringing Luma to iPhone, iPad and Apple TV, with a dedicated experience for iPhone Duo.
Coming to the App Store
Luma is still in development. App Store downloads and an open TestFlight beta are not available yet. You can join the beta invitation list to hear when places open. When the app launches, the links on this site will take you to its official listings.
No purchase, subscription or reservation is required to explore the website.
Step into the storyA family membership
We’re planning one family membership with an allowance for creating chapters and photo characters. Pricing, supported devices and launch timing will be announced when they are confirmed.
About the pictures
The launch artwork, AR concept and photo-to-3D example are original AI-generated illustrations. They describe the experience; actual results can differ. Images labelled as app captures show Luma itself. The iPhone Duo image shows its tabletop layout in a simulator.
For the grown-ups
Read the website privacy policy, terms of service or operator information. Separate app privacy and purchase information will be provided before the app’s public release.